CPFilms launches Web sites supporting premium brands
CPFilms Inc., St. Louis, a wholly owned subsidiary of Solutia Inc., has launched two Web sites supporting its Vista and FormulaOne High Performance Auto Tint window film brands, according to a Jan. 29 release. Through intuitive navigation and interactive features, and a bold new look, the Web sites promote CPFilms premium dealers and product lines in the U.S. and Canada.
“These sites provide comprehensive information, including resources for architects and specifiers, an energy savings calculator and a dealer locator tool, that add real value for visitors,” said Salvatore Abbate, vice president, Global Sales and Marketing, in the release. “While consumers experience the difference our architectural and automotive films can make, powerful tools ensure our dealers are backed by the best technical and support service available.”
The Vista site features the full line of premium commercial and residential aftermarket architectural window films in an attractive, contemporary environment. An interactive “one-minute challenge” tool lets visitors calculate their potential energy and cost savings, based on the U.S. Department of Energy’s DOE-2 energy simulation program. The site also includes 3-Part specs, performance data, film-to-glass recommendations and other technical information to assist architects and designers in planning and bidding projects.
The FormulaOne site features the complete line of high-performance auto tints, offering consumers best-in-class quality and a range of color and performance options in the Classic, Comfort, Pinnacle and Specialty lines. The interactive film viewer allows visitors to try a variety of film applications on a virtual car, helping them to make a more informed purchase.
Dedicated dealer portals on both sites include a virtual marketplace, business builder tool and technical reference Web site links.