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Expand your scope

The risks and rewards of new product and service offerings
December 16, 2009
The products and services the glazing contractor has had to take on are quite impressive: sunshades, louvers, composite and plate panels, steel canopies and stone, to name a few.

You’ve read about proper sales calls; now listen to them live

December 8, 2009
Glass Magazine’s new interactive format allows you to listen in on live sales calls. Following are excerpts of outbound calls demonstrating effective questions to ask to identify customer needs and gather information for future sales opportunities. Example 1: Getting your foot in the door Example 2: Finding the right contact, part 1 Example 3: Finding the right contact, part ...

Prospecting strategies

The dos and don'ts of outbound sales calls
December 7, 2009
Online OnlyYou’ve read about proper sales calls; now listen to them liveEditor’s note: This article is part one of a two-part series on how to transform your sales team. Look for part two in the February 2010 issue, which will discuss what to say and what not to say on outbound sales calls, as well as how to master the close. Additional audio files will be available on ...

Advancements driven by trends

Adhesive and sealant manufacturers make improvements to meet building styles
October 27, 2009
Current building trends—increased energy efficiency and sustainability, large expanses of transparent wall systems, more design freedom—affect the glass and glazing industry in obvious and not-so-obvious ways. Just as glass and framing companies are developing bigger, stronger and greener products, adhesive and sealant manufacturers also are following the trends and making ...

Customers want more than your best price

September 21, 2009
Everyone likes a good deal. Unfortunately, we salespeople might mistakenly accept that a good deal for the customer requires that we quote our best price.That mistake is costly. It can rob us and our company of profits we need and deserve. It can shrink our close rate and cause buyers to act irrationally. When we give prospects a good deal instead of best price, we can close more business with ...

Staying strong through the storm

May 26, 2009
Brace yourselves for a bumpy ride. Throughout 2009, the value of total construction starts--residential, nonresidential and non-building--is expected to decline 11 percent, and commercial construction starts are projected to fall 21 percent, according to McGraw-Hill Construction Research & Analytics, Construction Outlook Overview, released in January 2009. In addition, the value of the ...

What makes specialty glazing special

Requirements to keep in mind when using such glass
March 24, 2009
Advances in glazing technology have allowed glass to perform important functions such as protection against fire, hurricane, ballistics, bomb blast and more. While high-performance glazing has enabled designers to incorporate greater amounts of glass, there is no less confusion regarding its proper use.

What architects want

March 23, 2009
Architects, a demanding bunch, push for performance, innovative design and aesthetics. Read about the trends in larger lite sizes, custom curtain wall, green glazing, aluminum panels, steel curtain wall and energy rating education in articles authored by representatives from leading companies in the industry.

Capitalize on green

Seize today’s opportunities with advanced glazing technologies
March 16, 2009
The February stimulus package got everyone, including the glass and glazing industry, scrambling to take advantage of the $787 billion boost. From the new tax rebate for energy efficient windows, to the dollars for renovation of schools and government buildings, to reduce energy costs and improve sustainability, everyone wants a piece of the action.

How to retain your customers

February 23, 2009
In today’s economy, the dollar is tight. Everyone is making decisions with their pocketbook, and every dollar spent is competitive. Companies need superb customer service, high-quality products and the technology to perform business in the most time- and cost-efficient manner in order to retain customers.
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  • The June 2009 issue of Glass Magazine and GlassMagazine.com will feature the 18th annual list of the year’s highest earning glazing contractors. To ensure your company’s place on the list, make your submissions before March 13. 
  • Companies that under-perform with respect to sales or profitability have employees who are not focused on what it takes to succeed as a company,