January 29, 2010
CPFilms Inc., St. Louis, a wholly owned subsidiary of Solutia Inc., has launched two Web sites supporting its Vista and FormulaOne High Performance Auto Tint window film brands, according to a Jan. 29 release. Through intuitive navigation and interactive features, and a bold new look, the Web sites promote CPFilms premium dealers and product lines in the U.S. and Canada.“These...
November 23, 2009
Slowdown in automotive industry reflects in the demand for auto glass in the OE (Original Equipment) segment. However, on a positive note, decreased growth of automotive industry is slightly offset by concentrated high demand for large vehicles such as minivans and pickup trucks and by increased usage of automotive glass per vehicle. In addition, there is slow but growing demand for safety and...
September 17, 2009
The National Glass Association, McLean, Va., launched its redesigned Web site Sept. 16."We took great pains to improve the site while maintaining the positive elements that made the previous version such an important member resource," says David Walker, president, Association Services, NGA. "In particular, we have enhanced the online experience by making it simpler to navigate and...
November 24, 2008
Windshields.com, Mercer Island, Wash., is partnering with insurance companies to implement a new tool that will compare insureds’ deductible to market pricing. The company is in discussions and test mode with several insurance carriers to bring this function to their Web sites and has been developing the technology to accommodate the requirements of each insurance carrier, according to a...
November 19, 2008
Aquapel, the brand of glass treatment products from Pittsburgh Glass Works LLC, Pittsburgh, launched an e- commerce site to sell its glass treatment and cleaner products directly to consumers. Products available at www.aquapel.com include: Aquapel Single Application with patented winged applicator, Aquapel Glass Cleaner, Aquapel Pre-Cleaner Towelette, and Aquapel Combo Application and Glass...
November 6, 2008
City Auto Glass of St. Paul, Minn., launched its redesigned Web site, according to a release from GTS LLC of Portland, Ore. The GTS Internet Marketing Services group made the site accessible and visible to Google and other key search engines, and improved the site’s back-end functions.800/209-2369 | www.gtsservices.com
Think twice about where you spend your advertising dollars
November 4, 2008
With few exceptions, the glass industry has fallen behind the marketing curve. We still allow phone books to dominate our marketing budget, and most of us spend little to nothing on the Internet.
Know when to hold `em; know when to fold `em
July 22, 2008
This article is first in a series that will explore how to run a successful shop, and will touch on various aspects of managing a business including: when/how to expand, downsize, sell your business; decide on location, whether to rent or buy; when to add new products, services and people; when to diversify; and when to change name, logo and marketing materials.
Fitting in with the 'popular crowd' online can improve your search-engine rankings
July 22, 2008
The key to understanding online link development is to think of it in terms of a social popularity contest. Think back to high school. You might have had 100 friends, but unless they were in the "popular crowd," neither were you. When it comes to popularity, it's all in who you know, and the same is true when building links on the Internet.First, what is a link? As you browse through...
How to prioritize Internet sales efforts
March 1, 2008
Editor’s note: The following article is the second in a series addressing the basics of Internet marketing. The first appeared on Page 24 of the January/February 2008 AutoGlass. Look for the next installment in the July/August issue.If you understand why Internet marketing is important but still aren’t sure where to start, this article will walk you through the specific steps...