Latest Articles in Auto Glass

  • CPFilms launches Web sites supporting premium brands
    January 29, 2010
    CPFilms Inc., St. Louis, a wholly owned subsidiary of Solutia Inc., has launched two Web sites supporting its Vista and FormulaOne High Performance Auto Tint window film brands, according to a Jan. 29 release. Through intuitive navigation and interactive features, and a bold new look, the Web sites promote CPFilms premium dealers and product lines in the U.S. and Canada.“These...

  • Reportlinker adds Automotive Glass - A Global Market Perspective
    November 23, 2009
    Slowdown in automotive industry reflects in the demand for auto glass in the OE (Original Equipment) segment. However, on a positive note, decreased growth of automotive industry is slightly offset by concentrated high demand for large vehicles such as minivans and pickup trucks and by increased usage of automotive glass per vehicle. In addition, there is slow but growing demand for safety and...

  • NGA launches redesigned Web site
    September 17, 2009
    The National Glass Association, McLean, Va., launched its redesigned Web site Sept. 16."We took great pains to improve the site while maintaining the positive elements that made the previous version such an important member resource," says David Walker, president, Association Services, NGA. "In particular, we have enhanced the online experience by making it simpler to navigate and...

  • Marketing briefs
    November 24, 2008
    Windshields.com, Mercer Island, Wash., is partnering with insurance companies to implement a new tool that will compare insureds’ deductible to market pricing. The company is in discussions and test mode with several insurance carriers to bring this function to their Web sites and has been developing the technology to accommodate the requirements of each insurance carrier, according to a...

  • Marketing briefs
    November 19, 2008
    Aquapel, the brand of glass treatment products from Pittsburgh Glass Works LLC, Pittsburgh, launched an e- commerce site to sell its glass treatment and cleaner products directly to consumers. Products available at www.aquapel.com include: Aquapel Single Application with patented winged applicator, Aquapel Glass Cleaner, Aquapel Pre-Cleaner Towelette, and Aquapel Combo Application and Glass...

  • Marketing Briefs
    November 6, 2008
    City Auto Glass of St. Paul, Minn., launched its redesigned Web site, according to a release from GTS LLC of Portland, Ore. The GTS Internet Marketing Services group made the site accessible and visible to Google and other key search engines, and improved the site’s back-end functions.800/209-2369 | www.gtsservices.com 

  • Phone book pitfalls
    Think twice about where you spend your advertising dollars
    November 4, 2008
    With few exceptions, the glass industry has fallen behind the marketing curve. We still allow phone books to dominate our marketing budget, and most of us spend little to nothing on the Internet.

  • Poker play
    Know when to hold `em; know when to fold `em
    July 22, 2008
    This article is first in a series that will explore how to run a successful shop, and will touch on various aspects of managing a business including: when/how to expand, downsize, sell your business; decide on location, whether to rent or buy; when to add new products, services and people; when to diversify; and when to change name, logo and marketing materials.

  • It's all in who you know
    Fitting in with the 'popular crowd' online can improve your search-engine rankings
    July 22, 2008
    The key to understanding online link development is to think of it in terms of a social popularity contest. Think back to high school. You might have had 100 friends, but unless they were in the "popular crowd," neither were you. When it comes to popularity, it's all in who you know, and the same is true when building links on the Internet.First, what is a link? As you browse through...

  • Wading through the marketing muddle
    How to prioritize Internet sales efforts
    March 1, 2008
    Editor’s note: The following article is the second in a series addressing the basics of Internet marketing. The first appeared on Page 24 of the January/February 2008 AutoGlass. Look for the next installment in the July/August issue.If you understand why Internet marketing is important but still aren’t sure where to start, this article will walk you through the specific steps...
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What's Hot

  • Redefining the interior
    This commercial office space in Tulsa, Okla., features a 42-foot-long, custom, continuous art mural that spans 14 glass panels. 
    Great Glazing: Custom interior officeThis commercial office space in Tulsa, Okla., features a 42-foot-long, custom, continuous art mural that spans 14 glass panels suspended from the ceiling. Created by Tulsa artist May Yang, the mural is based on local Oklahoma themes, transitioning from rural landscape to the Tulsa skyline.   Great Glazing: Joliet Junior College Campus...
  • Top Metal Companies
    A look at the leading manufacturers and fabricators of metal products, broken down by sales volume, number of locations and product offering. 
    Building on the success of the Top Glass Fabricators rankings introduced last year, Glass Magazine is expanding its coverage to include the Top Metal Companies, featuring the leading manufacturers and fabricators of metal products in the United States and Canada. The Top Metal Companies include those that manufacture, fabricate and sell curtain wall, storefront and entrance, commercial interior...
  • 2012 Glass Magazine Award Winners: The People
    Read about the winners
    In an effort to spotlight the people who make the Glass Magazine Award-winning products and projects possible, this year’s program included people-centric categories, for which the industry submitted their picks for best installer, production supervisor, project manager and sales rep.After narrowing down the nominations to three finalists in each category, the Glass Magazine editors asked the...