How to prioritize Internet sales efforts
March 1, 2008
Editor’s note: The following article is the second in a series addressing the basics of Internet marketing. The first appeared on Page 24 of the January/February 2008 AutoGlass. Look for the next installment in the July/August issue.If you understand why Internet marketing is important but still aren’t sure where to start, this article will walk you through the specific steps...
How to attract the Internet consumer
January 1, 2008
If consumers made more than 4 million inquiries specific to your company’s product or service, wouldn’t you want to know? That’s exactly what’s happening on the Internet right now.Out of 146 million adults looking for local businesses, an estimated 86 million, or 59 percent, start their search on the Internet. They go to Google, Yahoo!, MSN or one of hundreds of...
Internet and television critical to marketing success
November 1, 2007
In a world where Wikipedia defines everything, MySpace hosts everyone and YouTube videos are everywhere, glass companies must look beyond traditional print marketing techniques to effectively reach consumers.“Seventy-three percent of adults are online. And 59 percent say they start online when looking for local listings,” said Scott Orth, director of Internet marketing...
October 9, 2007
Glass companies lag behind consumers when it comes to online marketing and selling. Although most consumers say they start online when looking for local listings, the majority of glass companies still dedicate most of their marketing dollars to print media ...
October 2, 2007
Part two of three in the e-glass special series on marketing.A search for “glass shower door” on YouTube results in videos of professional glass shower enclosure installations and commercials for glass and hardware manufacturers. The widespread use of YouTube has some glass company executives working the site into their marketing strategies...
September 25, 2007
Part one of three in the e-glass special series on marketing.Design and decorating shows serve as strong marketing tools Glass companies are looking beyond the Yellow Pages to the abundance of home decorating and design television shows to market their products to the mass public....
September 1, 2007
A well-known saying goes “You never have a second chance to make a first impression.” That’s true about a person or a home as well as a storefront, a business, a hotel, a school or a corporate headquarters. What someone sees outside sets their expectations for what’s inside. What follows are images of glass entrances from across North America. Click here for...
Survey reveals similar trends in auto and architectural glazing
May 1, 2007
Few corporations are able to sustain competitiveness without investing in equipment and tools to help them achieve their goals, and glass companies are no different. National Glass Association members participating in the 2006 NGA Competitiveness Survey report that they invested a median 5 percent—average 14.7 percent—in capital equipment and median 2 percent—average 3.7 percent...
Basic strategies to attract online shoppers
March 1, 2007
Seventy percent of U.S. households use the Internet to shop locally for products and services, according to a 2005 study by The Kelsey Group, a Princeton, N.J., market-consulting firm that focuses on Yellow Pages, electronic directories, small-business advertising and search-engine marketing. This puts the Internet on par with newspapers and print Yellow Pages as an information resource for...
How to build referral business with word-of-mouth marketing
September 1, 2005
Word-of-mouth endorsements about your company are powerful. When a customer comes to you because of a recommendation, you have three distinct selling advantages:• Less selling time. Much of the selling has already been accomplished by your referral source. Trust and believability are key factors in making the first sale, and winning them takes time. These important factors become...