Latest Articles in Retail Glass

  • G3: Industry Insiders Talk Glass
    What qualities define your top sales people?
    May 2, 2013
    CommercialDiana Bernal, marketing executive, Key Glass LLC “Making sales for commercial glazing contractors is very specialized. Top salesmen will help the owners, developers, architects and general contractors bring their concept to reality. At the same time, they will bring a job to their firm that efficiently utilizes company resources, is executable, minimizes long-term risks and provides a...

  • How to make your customers happy (and keep them that way)
    June 4, 2012
    At some point, you’ve experienced bad customer service. Remember when you called the credit card company only to encounter a series of recorded messages that didn’t address your question? Or, the time you called your doctor’s office to get a prescription refilled, and an unhelpful person answered the phone and said “I can’t help you” before hanging up?The reality is that if a customer has one...

  • Your profits: Finding the sweet spot
    Tips to effectively define, target and measure your marketing efforts
    May 7, 2012
    While there is no magic marketing solution for glass retailers, there is a pattern for success.

  • In pursuit of the new customer
    A few simple ideas for generating more business
    April 1, 2010
    Ask most company owners how business is these days, and they’ll probably tell you customers aren’t exactly knocking down the door. Yet, that doesn’t mean glass companies aren’t finding success in today’s market. Instead of waiting for customers to come to them, however, they are revamping their sales approach to be more active participants, seeking out clients in...

  • You’ve read about proper sales calls; now listen to them live
    December 8, 2009
    Glass Magazine’s new interactive format allows you to listen in on live sales calls. Following are excerpts of outbound calls demonstrating effective questions to ask to identify customer needs and gather information for future sales opportunities. Example 1: Getting your foot in the door Example 2: Finding the right contact, part 1 Example 3: Finding the right contact, part...

  • Prospecting strategies
    The dos and don'ts of outbound sales calls
    December 7, 2009
    Online OnlyYou’ve read about proper sales calls; now listen to them liveEditor’s note: This article is part one of a two-part series on how to transform your sales team. Look for part two in the February 2010 issue, which will discuss what to say and what not to say on outbound sales calls, as well as how to master the close. Additional audio files will be available on...

  • Follow the trends: Bath enclosure product gallery
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    February 1, 2009
    View a photo gallery of new bath enclosure products that meet customer demands.

  • Customer feedback, part two
    Five final rules to work by
    February 1, 2009
    Customers are the lifeline of a business. Last month, we took a look at the first five rules business owners should follow to obtain customer feedback. Here, we’ll examine the final five.

  • Customer feedback
    Five rules to work by
    December 1, 2008
    Customer feedback is crucial to the success of any business, but too often companies fail to attain it. Following are five rules to adhere to when navigating the process.

  • Showrooms as sales tools
    Top 10 factors to consider when opening a new store
    October 3, 2008
    Location, first impression, floor layout, display design, product placement, lighting, technology and decor can all make or break a new showroom.
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  • Redefining the interior
    This commercial office space in Tulsa, Okla., features a 42-foot-long, custom, continuous art mural that spans 14 glass panels. 
    Great Glazing: Custom interior officeThis commercial office space in Tulsa, Okla., features a 42-foot-long, custom, continuous art mural that spans 14 glass panels suspended from the ceiling. Created by Tulsa artist May Yang, the mural is based on local Oklahoma themes, transitioning from rural landscape to the Tulsa skyline.   Great Glazing: Joliet Junior College Campus...
  • Top Metal Companies
    A look at the leading manufacturers and fabricators of metal products, broken down by sales volume, number of locations and product offering. 
    Building on the success of the Top Glass Fabricators rankings introduced last year, Glass Magazine is expanding its coverage to include the Top Metal Companies, featuring the leading manufacturers and fabricators of metal products in the United States and Canada. The Top Metal Companies include those that manufacture, fabricate and sell curtain wall, storefront and entrance, commercial interior...
  • 2012 Glass Magazine Award Winners: The People
    Read about the winners
    In an effort to spotlight the people who make the Glass Magazine Award-winning products and projects possible, this year’s program included people-centric categories, for which the industry submitted their picks for best installer, production supervisor, project manager and sales rep.After narrowing down the nominations to three finalists in each category, the Glass Magazine editors asked the...