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How display design can boost profits
September 12, 2008
The list of options for shower doors is lengthy. Yet, the typical glass shop doesn’t have a formal way of working people into upsells.
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September 9, 2008
Take a video tour of the Designed Glass showroom with company co-owner Erica Chandler. From shower enclosures to glass furniture, see what the Burnsville, Minn., showroom has to offer.
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September 8, 2008
When promoting bypass sliding shower doors, consider pointing consumers to a recent article in the Los Angeles Times about the toxic effects shower curtains can have on their health.
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September 8, 2008
On a stormy day in July, I found myself with video camera in hand at the Designed Glass showroom in Burnsville, Minn. Co-owner Erica Chandler gave me a tour of the showroom that was only briefly halted due to an unpredictable Midwest thunderstorm. The video tour also was intermittently interrupted by several customers, who obviously took priority. Through observing these interactions, I started...
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Know when to hold `em; know when to fold `em
July 22, 2008
This article is first in a series that will explore how to run a successful shop, and will touch on various aspects of managing a business including: when/how to expand, downsize, sell your business; decide on location, whether to rent or buy; when to add new products, services and people; when to diversify; and when to change name, logo and marketing materials.
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September 1, 2007
A well-known saying goes “You never have a second chance to make a first impression.” That’s true about a person or a home as well as a storefront, a business, a hotel, a school or a corporate headquarters. What someone sees outside sets their expectations for what’s inside. What follows are images of glass entrances from across North America. Click here for...
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As the Chinese glass industry prepares for take-off, questions about quality, ethics and environment abound
September 1, 2007
Three little words, “made in China,” have changed the shape of the U.S. consumer industry forever. The United States imported 40 percent of its consumer goods from China this past year, according to an article in Time magazine, June 28. The volume of consumer goods from China has nearly tripled since 1997, and the U.S. government has little leverage to impose new restrictions on...
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Dolphins renovate; Cowboys, Colts build new facilities
September 1, 2007
September. It marks the end of summer: school is back in session; the weather begins to cool. And loud, face-painted, jersey-wearing, cooler-carrying football fans flock to stadiums across the country.As new gridiron venues have been built or existing structures have been renovated, more glass has made its way into the conception and design. And I don’t just mean the glass that keeps...
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July 1, 2007
How many times in your business career have you had to take an approach opposite to the one you thought was right to achieve your targeted outcome? What about in your personal life? Allow me to share an example. During a round of golf, I teed up the ball on a narrow par-four hole. There was a large pond on the right that ran the entire length of the fairway, and I thought I needed to aim...
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Simple guidelines for diversifying business
March 1, 2007
In today’s competitive auto glass market, more shop owners are looking to add new products or services to re-invigorate company profits. Diversification is happening across the board, at small single-site businesses on up to full-scale multisite enterprises. Business owners are looking to increase sales and profitability, and leverage their existing know-how, resources and capacity for...