From the fabricator: A big win, for now
- Happy Hanukah, or Chanukah, or however you want to spell it. As I have noted here in the past, I don’t think there is a wrong spelling.
- This holiday season, I'm sure many of you are looking to get a new tablet or update the one you have. I have been hearing great things about the new Microsoft Surface, though it is very pricey. I am still an iPad guy myself and hoping that sometime during Hanukah, a new one is waiting for me.
- And when I get it, one of the first apps I will download will be Glass Magazine’s. Right now, I use it all the time. It’s a great app and a super way to read the magazine, which is always excellent. I like how the updated news comes on, making it a really up-to-date app. And you get must-read content, like this past month's codes article from Julie Ruth. It truly is a crucial work piece.
- Back in early October, Jenni Chase did the blog of the year about being a “glass geek,” and at the time it got a ton of action. Now on LinkedIn, that blog has gotten renewed interest, as in one of the forums, it's one of the most popular and commented upon pieces. With that, came a great line from Thomas Moore as it pertains to our love for glass: "People look through the glass, and glass fanatics look at the glass." So true….
- Cool education event lined up by the gang at SAPA: the Profile Academy for Building and Construction. Really a loaded educational agenda set for February in Atlanta. Registration ends in mid-January, so if you are a curtain-wall manufacturer, glazing contractor or aluminum fabricator, before you break for the holidays, you might want to check it out.
- Congrats to my good friend Kelly Townsend on his new gig at Wausau. Don’t forget us little folks, Kelly, now that you have gone big time!
- Last this week, a solid business book for you to check out. Its called “The Power of Habit” by Charles Duhigg and it offers some really neat insights on how companies like Target can predict what their customers may be purchasing. Plus, there’s a great psychological appeal to the book as it explains habits and cues and their effect on daily life. Quick informative read.
The author is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. E-mail him at MaxP@SoleSourceConsultants.com.