From the fabricator: Is it real this time?
This past week, the latest Architecture Billings Index came out, reflecting its best performance since 2007. So, is it time to party? Can we take this seriously? Sadly, my answer is … no. I just have a nagging feeling that this report was a fluke, and that next month we’ll be off the trend again. Plus, the positive ABI from last year has not really had a direct effect on our industry (especially in specific geographies). At the end of the day, I enjoy following and commenting on these reports, but I am reluctant to believe them.
- Want to read a depressing story that will make you angry about government waste, corporate greed, lawyerly deception and overall ineptitude? Check out this piece on the Home Affordable Modification Program and see how efforts like this can go very badly.
- Last week, I hammered the cruise world after the Carnival debacle and I heard about it from several people. Former Texas Glass Association Professional of the Year David Ozment of Binswanger Glass was not pleased with my comments, given the effect a cruise slowdown could have on his Galveston territory. And he’s right. If the cruise industry suffers, the effect it will have on its ports will be dramatic. Still, I wonder how many people saw that coverage and decided, no way, not going on one.
- Amazing news: last week, I had a brief interaction with the folks at the Department of Energy and I must say, the new blood is very very good. We have hope, folks. Good people at that organization could have an incredibly positive effect on our industry.
- If you read this blog, you know I like lists. This one though was tough. I picked it up thanks to the fantastic Twitter feed of Earnest Thompson, and it was Forbes Magazine’s “top miserable cities” for 2013. The link is here, but as a preview, a lot of Michigan and California cities are on the list.
- Kudos to the team at MyGlassTruck.com for their latest fundraising success. You might remember these guys as the folks with the memorable exhibits at GlassBuild America. They also are pretty amazing when it comes to raising money for breast cancer, and last week, they announced they passed the $10,000 mark in secured donations. Great work gang!! Plus, I can’t wait to see what they have up their sleeves in Atlanta this fall!
- Last this week, I read that Lance Armstrong was paid $31 million by the US Postal Service as part of the cycling team's sponsorship deal. I guess this is yet another reason why that organization is so deep in debt. I would’ve loved to be in that marketing and strategy session to hear what the justification was on why they sponsored him, and more importantly, how they thought it would drive more people to use an archaic mail and delivery service. And I get brand awareness--live for it--but that argument doesn’t play here for a ton of reasons (majority of races overseas, lack of TV exposure, tainted sport, etc.).
The author is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.