Diversified Glass to re-invigorate
Officials at Diversified Glass Services, Rochester Hills, Mich., parent company of Henderson Glass, Saf-Ti Glass Distributors and Great Lakes Claim Services, are taking a fresh look at its operations and core capabilities to ensure the company is poised for continued growth, according to a Nov. 19 release.
Under the direction of interim Chief Executive Officer Jim Churilla, a newly appointed executive team is evaluating all facets of the company to make it leaner and more competitive. Members of the team have all been with the organization for several years, and were recently asked to join the executive team to help define the future direction of the company, according to the release.
With more than 60 years of glass industry experience collectively, this team includes Paul Bradford, director of operations, Henderson Glass; Tim Tock, director of operations, Saf-Ti Glass Distributors; and Tim Wiegand, director of operations, Great Lakes Claim Services.
According to the release, potential areas of growth being considered by the team include:
• Feasible expansion into automotive repair services
• More aggressive sales and marketing of flat glass, including a renewed focus on traditional advertising and marketing methods
• Partnerships and collaborations
“It is no secret that times are challenging right now," said Churilla, who came out of retirement in April to assist at Henderson. "We are looking closely at every facet of our organization to determine our next moves in terms of growth and profitability. Many people are not aware of the products and services we offer beyond windshield replacement and repair. Building this awareness will be key to our growth, and allow us to continue to be a Michigan success story.”
Churilla, a CPA, spent 26 years in various financial management roles at Kmart, most recently as vice president of real estate financing, before joining Henderson in January 2001 as the company’s chief financial officer. He retired from this position in 2005, but returned to the company in April 2008, according to the release.