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Marketing

Instagram vs. Reality: Presenting Your Company Online

“Don’t judge a book by its cover,” sounds great, and I’m not one for presumptions. However. If I am honest, I’m guilty. I judge some things positively, and others negatively, but I have noticed these days my judgement is routinely related to websites.

What’s New in Social Media

It’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this summer, and how they could impact your business. Instagram The image-sharing platform has long tried to make it easy for users to toggle back and forth between…

The End of an Era and On with the Show(s)

The recent news of Don Friese’s retirement from C.R. Laurence is the end of an era and a monumental change to the glass and glazing industry, which he has influenced for so many years. With his retirement, the North American glass and glazing industry will lose one of the most remarkable business…

Building Relationships to Sell Product

The last time I posted, I wrote about the differences in North America versus Europe when it comes to the product supply chain. But one of the major differences I did not mention was the emotional approach that North American buyers take versus overseas buyers. Relationship selling happens all…

Uncovering the Myths of Product Selection

Top Influencing Factors to Use an Alternative Product Visit GlassMagazine.com/November2017 to view the data and explore additional myths about product selection in Dodge’s complete report, “Exploding 9 Myths: How Architects and Contractors Really Select Building Products.” Key Marketing…