Madeleine MacRae

Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can be tough nuts to crack, the problem may not always be lead generation. Before spending time, money and effort fixing a “leads problem,” an owner must make sure…

I vividly remember the moment when it dawned on me that every single person—from the most successful business owners and CEOs to the janitor sweeping the floors, the attendant at the gas station and everyone in between—is making things up as they go along. For years, I assumed that, with rank…

The number one false assumption that I’ve seen peers make about top sales performers is that they have an it thing—some natural-born personality trait or gift that makes them automatic stars who close high-dollar sales easily and with practically no effort. While their performance in front of…