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Why Most Glass, Window, and Door Companies Get AI Wrong

Most glass, window, and door companies think artificial intelligence, or AI, means million-dollar projects. That belief keeps them stuck doing nothing. The smart move is to start small with AI and visibility systems that deliver immediate ROI: content creation, research automation, voice agents for after-hours calls, and follow-up systems.

By Stefanie Couch | October 31, 2025

Facing the Fear

Switching to new software can feel daunting, but fear signals that you care about making the right choice. Customizable solutions, paired with a supportive partner and phased implementation, help businesses preserve their unique workflows while gaining efficiency, transparency, and scalability—turning short-term challenges into long-term success.

By Chris Kammer | October 28, 2025

Successful in Many Ways

A new episode of the “From the Fabricator” podcast is now up, and this was a learning edition for me. First up, Seth Madole of Viracon. Seth has been a key cog in the Viracon machine for years, and it was great to get his insight into successful business approaches and, of course, the supply chain, which falls under his responsibilities at Viracon. Then I talked with Kevin Black of Flexijet.

By Max Perilstein | October 27, 2025

Top 10

Typically, I usually end my blog posts with a list… but this week I’ll flip the script and start with one. This is the 1st half of 2025 Top US Metro areas for commercial buildings and multifamily housing construction starts via Dodge. I found it interesting in a few ways, mostly performance this year vs. last.

By Max Perilstein | October 20, 2025

Come on...Be There!

It is that time… GlassBuild is approaching, and with the hotel deadline this week, I figured this was a prime opportunity to make my pitch on why you should be there. This is the show for the entire industry. A chance for all of us to connect, learn, and grow. I hear from people who say they don’t go because “there’s nothing for me there,” and to that I say…nonsense! To me, it means you are not looking at it the right way.

By Max Perilstein | October 13, 2025

Big Hitters

The latest edition of the “From the Fabricator” podcast is out, and we’re big game hunting this time with two industry heavyweights. I start with Devin Bowman of TGP & Allegion. A brilliant guy who’s had a significant impact on our space and continues to push the envelope. Great hearing his insights on protective/health and safety issues and where we fit in. 

By Max Perilstein | October 06, 2025

Maybe Closer to Stable?

The most recent Architectural Billings Index was released, and as expected, the main number remains underwater —though slightly better than last month. The big key again was inquiries were positive, making that a nice trend, and even the AIA analyst is seeing some hope.

By Max Perilstein | September 29, 2025

The Insider’s Playbook for GlassBuild 2025

Most people walk into trade shows and walk out with a backpack full of catalogs and a few business cards they’ll never follow up on. Here’s how to walk out with momentum.

Plan Ahead to Get the Most out of GlassBuild

When I asked exhibiting companies what their advice was for attendees preparing for GlassBuild this year, the main takeaway was: plan your trip to get the most out of the show.