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Secrets of AI-Driven Marketing: How to Work Smarter, Not Harder

AI tools promise to revolutionize your business. And while there are many tools with applications for marketing strategy, it's best to understand how to collaborate with them to find success.

Turn Up the Volume on Glass Advocacy

Advocacy efforts bring the conversation about glass directly to decision-makers, and they are essential to advancing industry innovation and ensuring glass and glazing products are a part of the high-performance building future. 

By Katy Devlin | June 28, 2023

Using PV Installations to Achieve Green Goals

Sedak, a Germany-based glass manufacturer, has been using photovoltaic, or PV, installations to reach its environmental goals. By extending its PV system in February, most of sedak’s electricity requirements at its Gersthofen location are covered by solar power.

June 28, 2023

What to know about finished flat sheet aluminum: high quality, high performance and available

Perimeter trim surrounding windows is often formed from flat sheets of aluminum. Here is some advice on choosing the right manufacturer, avoiding pitfalls (like rack marks on anodize) and getting product for accelerated delivery in small quantities.

Pod, Birds, Deals, and Great ABI too!

The latest From the Fabricator podcast is now live and I’m thrilled about how it turned out. Three unique and cool people joined me, and we covered a ton of items. Leading off was Sophia Panova of SO-ZHA Architects. Very talented person who “gets it” and I enjoyed her perspective throughout. She is on her way to being a force in that community.

By Max Perilstein | June 26, 2023

Beyond the B.S. Report: What Bill Simmons Can Teach the Building Industries

Inspired by a recent podcast about a longtime media producer, I've been thinking about the importance of both talent and hard work in our industry, as well as the amount of team work and great communication required to be a success.

By David Vermeulen | June 20, 2023

In the Movies

In the new movie Elemental, architectural glass gets to play the hero in an exciting way. Plus, new podcasts from me and the NGA, and product news from industry leaders.

By Max Perilstein | June 20, 2023

NGA Recognizes Juneteenth: A Day of Celebration and Service

NGA recognizes Juneteenth, the annual commemoration of the end of slavery in the United States after the Civil War, as a day of celebration and service, commemorating Black history, culture, and contributions.

NGA Launches Vlog & Podcast | Episode 1: Creating an ESOP

Check out Glass Cast: From the NGA, the new summer series vlog and podcast from the National Glass Association. Join hosts Katy Devlin and Sara Neiswanger as they discuss a range of topics relevant to your glass business.

June 16, 2023

Supporting school security requires education and available, tested products

School shooter attacks are on everyone’s mind, and glazing and fenestration can be part of the security solution in schools. Because guidelines for selecting security building solutions are sometimes ambiguous, our industry has a critical role to play in advising and implementing the right glazing with the right level of protection.

By Lisa May | June 14, 2023