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Sara Barchak

Sara Barchak

Sara Barchak serves as a marketing manager at EFCO and as an active volunteer in her community. Based in Missouri, she began her career in the glazing industry after graduating from Drury University with a Bachelor of Science in public relations, advertising and graphic design. She can be reached at sbarchak@efcocorp.com.

Is TikTok a Space for Fenestration Brands?

TikTok, unfairly labeled as a social media platform geared toward high school students doing dances to popular songs, has almost 85 million users of all ages in the United States alone. And big brands have made their way to this growing platform and found an opportunity to connect with users. So,…

Top 10 Tradeshow Giveaway Items of 2022

While tradeshow organizers will continue to err on the side of caution and keep safety front and center, it could be an encouraging trend for tradeshow attendance to see some light at the end of this seemingly never-ending tunnel. Tradeshows provide an incredible opportunity to connect, learn and…

Project Photography Can Tell Both Sides of the Story

Photography is one of the best avenues to show off our newly completed projects to the masses. Whether that is through the means of a professional photographer or simply shot on an iPhone, publicity for these new buildings comes from these images. It’s easy to focus simply on the outside structure…

Make Your Project-In-Progress Pictures Punch

We love to see new projects with glass walls, and old projects with new windows. But what about the pictures showing the project in its unfinished state? With just a few small editing tips, these installation pictures can be so much better.