A Mercedes-Benz showroom at One Manhattan West features an architectural glass installation by Bendheim where red, textured glass appears to float behind a luxury vehicle display.
About the project
Located within the Manhattan West development by Brookfield Properties and designed by Skidmore, Owings & Merrill, the showroom sits in Manhattan. One Manhattan West is a 67-story, Class-A office tower anchored by more than 2 million square feet of workspace, direct access to Penn Station and Moynihan Train Hall and a surrounding district of dining retail and public plaza space designed to activate the Far West Side.
Designed and installed by IMBranded, the feature wall is composed of a laminated, vertically ribbed, silvered glass containing a deep red interlayer. The installation creates a layered, reflective backdrop that enhances the presentation of the vehicles on display.
At the center of the installation is Bendheim’s patented Z-KISS attachment system. The concealed hardware eliminates visible fasteners, allowing the glass to appear as a continuous, frameless surface that appears to float behind the display.
What Bendheim leadership says
“This project is an example of how material choice can shape emotion in a branded environment,” says Vice President of Sales & Innovation Said Elieh. “The glass introduces a sense of depth that aligns naturally with the performance and design language of Mercedes-Benz, while still allowing the vehicles to remain the focal point."
