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10 Years!

This week is a milestone week for me as my little company will turn 10 years old on Friday. I simply can’t believe it’s been a decade on my own, but here we are. Obviously, a major thank you to all of you who have trusted me to work with you on your communication strategy, and gratitude also to all of you who have shared, supported, and encouraged me along the way. I am very grateful. So, 10 down and who knows how many more, but it is full speed ahead for sure… great things coming!


ABI Continues Strong

The latest Architectural Billings Index was release and it continues to be on fire. This month, a 58.5 score was posted and it’s really amazing how positive this forecast has become. Anything over a 50 is a plus, and right now this index is soaring into record territory. The ABI is a future-facing index, so these numbers are exciting for late 2021 into 2022, but I know in the present we still are battling some soft underbelly work-wise (though it seems to be picking up) and of course we are dealing with a double whammy of labor and supply shortages. That said, I’ll take that positivity of the future and know we are all resilient enough to get through all the adventures we have going on now…

Glazier Nation Hits the Road

Once again, the team from Glazier Nation is positively disrupting the landscape, the latest with their nationwide road show kicking off this past week. Matt Day and team are hitting the road, and I think it’s great that they’ll be getting face to face with so many of the leaders in our space. Plus, they’ll be pushing great messaging including getting to GlassBuild this fall, so I am pumped for all of it. If you are on LinkedIn, check out this post to see where they’re headed.

GlassBuild Accomodation

Speaking of GlassBuild; just a reminder, go get that hotel room booked now. I know most people wait to register for the show, but friendly advice here―get your room settled so you can stay where you want…. has all the info there for you.

Deltek Survey and Marketing Takeaways

Read a tremendous study from Deltek. They surveyed 480 architectural firms and went very deep into every aspect of their business. Really interesting stuff, but I really focused in on the thoughts on marketing and advertising, and the trend of pushing more online is only going to grow, so having a robust and diverse online offering is certainly the wave to ride. More marketing is actually having a bigger effect than direct sales visits!

Thanks to Justin Wolf who linked this one on LinkedIn―the 15 worst highways in America, and it’s a wild read. Three of the 15 are in the Rochester/Buffalo area which makes me think that someone there should hire Jim Stathopoulos of Ajay Glass and let him fix the roads right, since I know he has the engineering chops to usually fix the unfixable! I am surprised no Michigan roads made this list though; check it out!

Miami Building Collapse

Last this week… on Florida and the building collapse. It’s incredibly sad and scary that it happened and really brings to mind it could happen again. Thoughts and prayers to all involved there and let’s hope that this gets people moving quicker to inspect, correct, and repair anything that may end up in this category in the future. Also, great credit to Rick De La Guardia of DLG Engineering―a super person and he’s been excellent explaining to all forms of media the issues that this building had (or may have had) and worries/concerns for the future. Rick has done a lot of work on the glass side of things and seeing his voice amplified is a comforting one because he really knows his stuff and he is an absolute professional.

Read on for links of the week...


Max Perilstein

Max Perilstein

Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. Contact him at