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Focused Forward

It’s August. This year is just flying by. We are now just six weeks away from GlassBuild and I am trying to stay focused on that and not on the absolute circus in the U.S. with regards to the virus, mandates, and so on.

Since the pandemic started, I have avoided that discussion here because you all can read it somewhere else and this is a place to get away from that, but I’m lifting that for a moment just to say I am hopeful that the backward angles (and what I consider absolute bizarre guidance and horrendous messaging) that is taking place right now will be temporary and we’ll be back on track again. That's it. I refuse to look back. I said that at the start of this year after getting that wisdom from Mr. Friese and Randy Steinberg―don’t look back, only go forward.

So, here we go; in six weeks, we’ll all be together at an incredibly important event, and exhibitors are hustling daily to prepare the best exhibits you have ever seen. Hopefully saner minds will rise above, and this will be a blip in time. Join me, look positively at the future, and get excited to be in Atlanta at the show. Go to to register and feel free to ping me with any questions.


Podcast Ep

If you happened to miss my podcast for July, please check it out. It was a fun one with really interesting people.

  • First up was Charles Alexander of Walker Glass. Interesting guy and a company that truly gets being diverse and active.
  • Then to Adrian Lowenstein of Skyline Windows; he’s young, sharp, and an absolute riser in our world, I love his takes.
  • Last but not least, Jen Marchesani of Shildan. I have gotten a ton of feedback on her segment and the new appreciation for terra cotta.

View this on YouTube and see pictures of great work from these folks.

You can also listen to just the audio.

Download from wherever you listen to podcasts. Thank you!

LiteSentry and Softsolution Partner 

Nice match up of LiteSentry and Softsolution; two excellent companies partnering up for the greater good. I like it. I respect both organizations and their products, which are crucial to high quality in our fabrication plants. I think arrangements like this only make things better in the end, so congrats to all involved!

Rhyno Receives NACC 

Good to see the news on Rhyno Glass becoming first company in Florida to reach NACC status. I have never been shy in communicating my respect for the NACC program and I think it is absolutely crucial for the future and health of our industry. Congrats to the Rhyno team for being first in Florida. Let’s keep adding to that list there and everywhere else!

Repurposing Malls

I have seen a few stories over the years on repurposing on suburban shopping malls and this is a good one from ArchDaily pointing out the move of malls to residential living. We need to do more of this.

Big Atlanta Development

We as an industry go to Atlanta every other year; well look out, there are big plans for the area around the World Congress Center coming in the future. The initial thoughts from world class firm Foster + Partners is out, and it looks very promising. Could the area there become a hot spot like Nashville? Hmmmmmm. Check it out.  (Note: Nothing can be as great as Nashville, but areas can try...)

Last this week; normally when you see a story about a 27,000-square-foot house for sale (and not selling) there’s a backstory. This one surely has it. Interesting one here, and this is a lot of house. Wow.

Read on for links of the week


Max Perilstein

Max Perilstein

Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. Contact him at Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Glass Magazine.