With nearly 50 years in business, A+W Software has renewed and more clearly defined its company vision and mission. This process was done in direct response to the flat glass industry currently navigating a period of uncertainty. To create this vision, A+W Software officials asked themselves: What drives us? What do we represent—today and tomorrow? How does the past guide us for the future?
The new vision and mission
“Empowering flat glass processors to achieve operational excellence.”
"A+W Software has always expanded and successfully maintained its market position through technological advances. This is evident not only in the introduction of the first commercial cutting optimization system, but also in the development of innovative solutions, such as the bidirectional scanner software A+W Smart Companion in 2018 as well as the launch of the major investment project A+W Smart Factory. We continue to invest heavily in R&D, motivated by our goal of driving innovation for the industry," says Dennis Tiegs, COO A+W Clarity.
“Our ongoing investment in R&D is driven by our commitment to help customers adapt to evolving market conditions. With narrow margins being a constant challenge, even the smallest efficiency gain can have a significant impact. Our goal is to help customers gain a competitive edge by boosting profitability, productivity, and operational excellence. We clearly want to be the best."
A+W's newly articulated vision is not a departure, but instead a written reflection of the path the team at A+W has already been travelling on. Through company-wide collaboration, the company has shaped a collective identity that highlights the values and priorities it feels it stands for.
A+W Clarity's purpose is rooted in building meaningful partnerships, creating forward-thinking solutions, and pushing boundaries through innovation, officials say in a release. “Build. Create. Innovate.”—that's the company's mission.
Build
A+W builds relationships. Its sales team fosters strong partnerships. Professional services customizes systems to optimize customers’ operations. Customer support earns trust by delivering expert guidance.
"We build solutions!"
Create
Customers’ challenges fuel A+W's creativity. From new testing protocols to power software enhancements, the R&D team creates smarter ways to work.
"We create software products!"
Innovate
Innovation starts with ideas. The Innovation Department transforms those ideas into practical, future-ready solutions for tomorrow’s flat glass industry.
"A+W innovates to bring the future to your doorstep today!"
“It's not just three words. It's the mindset behind them that unites us as a team,” says Tiegs.