Biesse took the stage at the 50th edition of Ligna, which happened from May 26 to 30 in Hannover, Germany, with a booth that, for the first time, showcased its entire new product portfolio: lines, machines, and components.
Biesse at Ligna
In Hall 11, the company presented its product offering, the result of an evolution aimed at delivering a renewed value proposition for dynamic and increasingly multidimensional markets.
Ligna marked the debut of Biesse Technic, the brand that brings integrated production lines to market. It represents the most advanced expression of the company’s Maestria and technology, designed to meet the growing complexity of industrial processes involving wood, glass, and stone.
Biesse Technic was introduced at the fair through a multimaterial production line: a concept designed to offer a complete and immersive experience, with live demonstrations, finished components, and digital simulations, each material flow on display reflecting a real production need.
In the Biesse Machinery area, the company showcased its renewed portfolio, offering solutions designed to meet the needs of different market segments and to deliver value across diverse production settings.
Within a dynamic environment, visitors were guided through Machinery Boxes, interactive spaces introducing a new approach to customer engagement. These areas featured digital tools, 3D models, interactive content, and a complete repository, enabling fluid and immersive exploration of technologies, configurations, and solutions.
The Machinery Boxes also served as connection points to the new Biesse Material Hub Network, unique multimaterial experience spaces already established in Australia, Japan, France, Portugal, and Canada. Visitors were able to connect live with these Hubs, attend demonstrations, and explore the technological capabilities of the machines.
The stand also featured the components segment, with Hsd and Diamut presenting a dedicated area previewing new visuals and logos, along with key product innovations for different materials.
In addition, at Ligna, visitors had the opportunity to learn about major projects in which Biesse is participating in collaboration with selected companies.
Biesse is also launching the “Biesse International Design Award”, in collaboration with POLI.design, a postgraduate training center founded by the Politecnico di Milano. The competition aims to engage students and designers worldwide in the creation of an iconic multimaterial object, designed to be displayed in the material area of the Biesse Material Hubs.