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Peerless Products Unveils Company Rebrand

Peerless Products announced a comprehensive brand refresh to reflect its growth. The rebrand includes a new logo, color palette, brand voice, website, anthem video and storybook.

What Peerless leadership says

“At Peerless, we’re constantly striving upward, and our new brand look reflects our ongoing evolution,” says president Coby Jones. “As we continue to build on our 70-year legacy of quality, innovation and strong customer relationships, this new direction is a testament to our continuous drive for improvement and our dedication to engineering solutions that truly matter.”

Peerless' growth

Peerless has continued to experience growth across its national footprint, with several large-scale Talon Wall, commercial and multifamily projects underway in markets such as Kansas City, Seattle, Chicago and Dallas. To keep pace with demand, the company has increased its workforce at all three of its locations in Fort Scott, Kansas, Nevada, Missouri and Iola, Kansas.

Since 1952, Peerless has built a reputation from materials to process, engineering to testing, packaging to partnerships, and on-time delivery to on-demand solutions. Specializing in aluminum and hybrid fiber resin windows and doors, the company offers a variety of capabilities across a project’s lifespan, including customized design, engineering, sustainable and powder coating, in-house testing, 3D prototyping and aluminum extrusion. Peerless also offers a curtain wall system, Talon Wall, which is lab-tested and certified to the industry’s air, water, thermal, seismic, fire and acoustic standards.

Peerless services a versatile range of building types within the multifamily, hospitality, historic, government and military, school and university, office and medical sectors. Peerless manufactures, services and distributes from the heart of the U.S., but its portfolio extends beyond the Midwest, including several projects from coast to coast.