RazorGage officially launched its new logo as part of a new branding initiative. Company officials say, "the refreshed logo reflects the company’s evolution, innovation and commitment to designing industrial-grade machinery that is intuitive to use yet is constantly evolving to meet the needs of the customer."
About the new logo
The new logo features a modern, engineered look to the typeface combined with a slogan that defines growth, innovation and application. This transformation aligns with RazorGage’s goal to be “Better by Design”, while honoring its history and reputation.
“This new logo is more than just a design change,” says Grant Simpson, Co-owner, Technical Services, Inc. which manufactures the RazorGage line of products. “It’s a symbol of our past contributions, our forward momentum, and our commitment to improvement. We’re embracing who we’ve become while staying true to the values that got us here.”
Other changes
Alongside the new logo, RazorGage is updating its visual identity across all platforms, including its website, marketing materials and dealer websites. Customers and partners will begin to see the new branding take shape across both digital and physical touchpoints.
