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New Representatives Join Forel Sales Network

In 2019, Forel entered into a number of partnerships with commercial agencies around the world, with a view to ensuring Forel's presence within the countries in which it works is even more incisive, say company officials.

"Forel machines are in operation all over the world," says Fortunato Vianello, CEO of Forel. “The need to further strengthen our hold on the most strategic markets has also led us to bring new employees into our sales network. This brings the number of companies that support Forel in Europe, the Americas, Asia and Oceania to 25, but we are already planning to expand the team even further."

Forel partnered with Genilson Muniz’s company Muniz Representações, located in Brazil. As the biggest producer of flat glass in South America, Brazil is a market with good prospects for Forel products: for this reason, the decision was made to seek the guidance of a professional company within the glass sector with firm roots in the territory, in order to get closer to Brazilian customers.

The need for high quality glass that offers excellent insulating performance is particularly prevalent in the Middle East, above all in the markets of Saudi Arabia, Qatar and the United Arab Emirates, say Forel officials. In this region, which is promising both in economic terms and from a manufacturing perspective, there are a number of key Forel plants already in operation. As of this year, the reference point for glass-making companies with an interest in Forel technology will be the company HIET, based in Dubai.

In Southeast Asia, specifically in Thailand, one of the markets of main interest in the whole area, considering its positive economic indices and its strategic position, Forel entered into a new collaboration of local representation with the company Motech Machinery Service Co. Ltd.

In India, meanwhile, the growth trend is showing no signs of slowing: the economic development that the Indian nation is currently experiencing is also affecting the glass market, which has seen a significant increase in demand for flat glass. From this year onwards, Forel solutions will be represented in India by Thorngate Sales Corp., a company that will be capable of fully communicating the technology that Forel offers.