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PurOptima Introduces Sustainable Aluminum across Entire Portfolio

HydroCircal aluminum

PurOptima announced that all its glass and aluminum wall partitions and doors will be made using Hydro CIRCAL.

Product details

Hydro CIRCAL is a new brand of sustainable aluminum, made with a minimum of 75% recycled post-consumer scrap, which minimizes the carbon footprint of the products in which it’s used. Recycling aluminum requires just 5% of the energy needed to produce primary aluminum, drastically reducing the amount of energy required.

This benefit is then passed onto PurOptima’s glass wall partitions and doors, greatly reducing their embodied carbon, reflecting the company’s ongoing aim to become a low-emission glass wall manufacturer.

What people are saying

“We have worked closely with Hydro to ensure we use aluminum with the maximum recycled content available and the lowest carbon footprint. This has led to our decision to completely overhaul our supply chain and introduce Hydro CIRCAL across our entire range of products,” says Christian Mabey, managing director, Optima Products.

“Currently U.S.-produced aluminum has an embodied carbon of 16 kilograms of carbon dioxide (kgCo2), compared with a European average of 8.6 kgCo2. Contrastingly, Hydro CIRCAL aluminum, exclusively available in the U.S. in PurOptima’s glass wall partitioning systems, has an embodied carbon of just 2.3 kgCo2 which is a massive benefit for clients. We have already been able to make significant carbon reductions for clients looking to reduce their carbon footprint," says Kevin Mayer, U.S. country manager.

“We are constantly considering the future and our own role within it, that’s why we’re increasingly focusing on how we manufacture and consume as a business. Designing products and processes which incorporate reusability, and the circular economy is key to how we work now and in the future. As a market leader, we are developing several innovations that will support our clients and the environment moving forward. Our use of Hydro CIRCAL is another one of these advances.”