SAF, a global metals distributor, fabricator, and finisher, marked a series of accomplishments in its 75th year of business with historic sales growth, a new website with refreshed company branding, and the promotion of a current employee into a newly established role within the organization.
Over the last decade, SAF has doubled its revenue and increased the total number of employees across its locations by fifty percent, say company officials. The organization has implemented an array of strategic improvements, and its company-wide progression can be attributed to a commitment to four established growth pillars:
- Workforce development
- geographic expansion
- core capabilities with an emphasis on IT, and
- product and service innovations.
In 2021, SAF is on pace for yet another year of steady sales growth and is primed for additional geographic expansion.
New website and branding
The company’s new website features a modernized layout, simplified navigation to ease the digital journey for architecture and construction professionals, and a reorganization of key assets and information to help users find what they need. The new website also highlights the company’s updated brand with a fresh take on the original SAF logo.
“SAF is on a promising trajectory, a testament to a company that is rooted in the fundamentals but always seeking to grow and expand. Our new website is the hub that brings it all together,” says Penn McClatchey, CEO at SAF. “Our updated branding gives the site a fresh look, and modernizing the digital journey makes browsing the site, getting a quote, and ordering products as seamless as possible for our customers.
Dakota Heck promoted to account manager
Further showcasing the company’s growth, SAF has promoted Dakota Heck to account manager. Rising through the SAF ranks, Heck began his career with the company as junior project manager in 2016 before being promoted shortly thereafter to inside sales representative. In his newly appointed role, Heck will serve as the face of SAF sales for major accounts and customers throughout the United States.
“Company-wide growth means we need skilled, knowledgeable employees to support our new and existing customers,” says McClatchey. “Heck has the right mix of sales savvy, technical knowledge, and the know-how for relationship building. We know he will flourish in his new role at SAF.”
Heck was appointed account manager in July 2021.