Vitro Architectural Glass announced the promotion of Fernando Diez to vice president of marketing. In this role, Diez will develop and implement global marketing efforts and lead four multi-regional teams in North America, including Vitro’s Sample Program and Center for Architectural Design.
What Vitro says
“Through Fernando’s collaboration and marketing expansion strategies across North America, we’ve increased existing product awareness and sales and successfully launched new products and software,” says Ricardo Maiz, president, Vitro Architectural Glass. “His leadership in producing innovative digital tools like our VitroSphere Digital Glass Simulator and the emissions Carbon & Energy Calculator has been invaluable to our marketing efforts, as these tools support architects, fabricators and glaziers throughout the planning and design process. We’re excited to see what’s to come from Fernando’s new initiatives.”
Diez's experience
In December 2022, Diez was promoted to director of marketing, leading initiatives across the United States, Canada and Latin America regions. He joined the Vitro Glass team in May 2019 as head of marketing for Vitro’s Mexico business unit. Before joining Vitro, Diez worked in several marketing roles for the Dow Chemical Company.
