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Vitro Names Martin Bracamonte Vice President, Marketing and Innovation

Martin BracamonteVitro Architectural Glass appointed Martin Bracamonte to the newly created post of vice president, marketing and innovation.

In his new role, Bracamonte will oversee marketing efforts for Vitro Glass throughout the U.S. and Canada while also leading a range of value creation efforts across all aspects of the business. He also will be responsible for managing profitability and operations initiatives for value-added product platforms.

“Given his vast industry experience and the variety of roles he has served with multiple glass companies, Martin is uniquely qualified to lead our new marketing and innovation efforts,” says Ricardo Maiz, president, Vitro Architectural Glass. “His ability to leverage our company’s strengths—in terms of our people as well our prowess in research and development, manufacturing, product innovation and customer service—will enable us to create a more forward-thinking and customer-centric glass company.”

Bracamonte says he is excited about the opportunity. “We will be looking at ‘Innovation’ from the ground up,” he says. “Knowing our history, people and capabilities, there is untapped potential throughout our organization that we can mobilize to benefit our customers and the building industry as a whole. I believe the word ‘innovation’ is missing a letter. It should be ‘Innovaction’—'Innovation in Action.”

Bracamonte joined Vitro Glass in January as vice president, operations. During his 29-year career in the industry, he has held senior management and executive posts at several leading glass manufacturers, most recently serving as president and chief operating officer of IGE Glass Technologies.