About the studio
Located at 2866 Colorado Ave. in Santa Monica, the new 2,800-square-foot architectural design studio doubles as a showroom and will serve as an innovation hub and immersive experience for architects, builders, developers, dealers, and interior designers. Inside, visitors will be able to see the operation of products and experience the latest in product innovations. Western Window Systems industry partners will also be able to use the space as an extension of their own showrooms and introduce homeowners to more than 18 of the brand’s products.
The new space features items from all of Western’s classic, performance and simulated steel, and vinyl product lines, including the popular Series 3700 Vinyl Multi-Slide Door that is now available with customization and the Series 7600 Multi-Slide Door with an exposed interior pocket. Coming soon, the showroom will be home to additional products from Anlin Windows and Doors, another brand from PGT Innovations.
The design studio is available for customers to visit by appointment only with an architect or dealer.
A ribbon-cutting ceremony was held on Thursday, Nov. 16 to commemorate the occasion. The crowd of over 100 guests heard from Jeff Jackson, Debbie LaPinska, Senior Vice President and Chief Customer Officer of PGT Innovations, Jeremy Flynn, Vice President of Sales for PGT Innovations’ Western Division, and leaders from the Santa Monica Chamber of Commerce.
After the ribbon-cutting ceremony, attendees had the opportunity to tour the workspace, network with industry professionals, enjoy hors d'oeuvres, and ask questions about the products and functionality of the space.
What people are saying
“This design studio serves as a true testament of our unwavering commitment to expand and deliver customer-centric innovation to new markets and geographies,” says Jeff Jackson, President and CEO of PGT Innovations. “We are in the business of enhancing people’s lives, and this design studio will allow us to easily showcase our cutting-edge products and manufacturing capabilities in one space for our architect, builder, and dealer partners.”
“We look forward to strengthening our partnerships with our industry business partners with the addition of this design studio,” says Flynn. “Innovative spaces begin with an idea, an idea that Western Window Systems makes reality. This design studio will give architects, dealers, and builders a designated collaboration hub, and we can’t wait to see the ideas that come out of it.”
“This is an excellent example of our commitment to continually serve our industry business partners in ways that go above and beyond what other manufacturers offer,” says LaPinska. “Our core focus is to deliver innovative solutions that not only meet but exceed the unmet needs of the market, and this space does just that.”