FHC Launches ReNew by FHC, New Business Model for the Frameless Shower Industry
FHC Frameless Hardware Co. launched ReNew by FHC, a nationwide training and business development initiative designed to help glazing contractors and shower installers create an entirely new revenue stream by restoring, upgrading, and modernizing existing frameless shower enclosures — without replacing the glass.
"One of the overlooked opportunities in our industry isn't waiting in new construction — it's already installed in homes, hotels, condominiums, and commercial properties across the country," says Danny Donahue, shower hardware brand manager at FHC. "The glass is usually the most expensive part of the enclosure, and in many cases it's perfectly serviceable. By upgrading the hardware, restoring the glass, replacing worn components, and improving safety, installers can deliver an entirely new shower experience at a fraction of the cost of replacement."
Hotels, multifamily operators, senior living communities, and property management companies collectively manage millions of aging shower enclosures. For these facilities, replacing every enclosure is often financially unrealistic, say company officials. ReNew provides a practical alternative—refreshing appearance, improving functionality, extending service life, and enhancing safety while minimizing disruption to occupants.
A Complete Business System
Rather than simply introducing another line of hardware, FHC has developed ReNew as a complete business platform.
ReNew by FHC Technicians receive:
- ReNew™ branding and marketing materials
- Business development resources and sales tools
- FHC's proprietary 10-Point Shower Health Audit
- Training on identifying restoration and upgrade opportunities
- Product education on FHC's NEXT-GEN Shower Hinges and Hydraulic Series Shower Hinges
- Guidance for presenting value-focused upgrade solutions instead of replacement estimates
Recommended services include:
- Premium hardware upgrades
- Hydraulic hinge retrofits
- Glass restoration and sealing
- Replacement of silicone, sweeps, and seals
- Decorative hardware finish upgrades
- Coordinated accessory packages
- Additional shower and bathroom improvement opportunities throughout the home
