With the launch of CRL Local Advantage +, CRL is introducing a dedicated local delivery program designed to bring the strength of its distribution network directly to customers’ doors.
Launching as a targeted pilot in the Chicago, Illinois, and Cleveland, Ohio markets, the program challenges traditional distribution models, eliminates barriers for customers and redefines what local service should look like in the glazing industry.
“This isn’t just about putting another truck on the road. It’s about putting the full strength of CRL’s distribution network to work for our customers,” says Eric Kowalewski, chief commercial officer. “We’ve spent years building a local presence that sets us apart. Now we’re taking that advantage directly to our customers’ doors. We’re challenging the way this industry has traditionally operated"
CRL Local Advantage + is designed to make purchasing and receiving products easier, faster and more convenient for participating customers, reducing the need to coordinate pickups and helping glazing professionals stay focused on their businesses.
The program’s boldly branded delivery trucks feature CRL’s signature blue design and Cyril, the company’s newest mascot.
The program will initially be available to select customers in the Chicago and Columbus markets, providing CRL with an opportunity to evaluate delivery operations, gather feedback and optimize the customer experience. But the company’s ambitions extend well beyond the initial pilot.
CRL plans to expand Local Advantage + into additional markets over the coming year, building on its national network of service centers and continuing to invest in solutions that bring products, people and capabilities closer to customers.
“We’re starting with two markets, but we’re thinking much bigger,” says Mark Adamson, chief executive officer. “This pilot gives us the opportunity to prove the model, listen to our customers and build something that can scale across our network. We have the infrastructure, the inventory and the people to make a real impact. Now we’re bringing it all together in a new way.”
CRL has continued to make significant investments in the customer experience by turning feedback into action—from restoring direct local phone access at its service centers and introducing a faster, more intuitive digital purchasing experience to expanding its physical footprint with three new locations in Tampa, Cincinnati and St. Louis. Local Advantage + builds on that momentum.
