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William Green

William Green

Technoform’s William Green works with customers to help them develop industry-leading, high-performance products to meet energy performance needs and sustainability goals. He can be reached at

3 Ways to Create Project Profitability

Building material prices are skyrocketing and wreaking havoc on the construction industry. Contractors are paying more and waiting longer, which leads to higher costs and extended schedules for construction projects of all kinds. Now, more than ever, it’s critical to evaluate project systems with…

Optimizing Carbon Emissions in Insulating Glass and Aluminum Frames

There's a push to considering the dual impact of embodied and operational carbon emissions in building materials. To reduce emissions, those in the glass industry can consider investing in triple glazed and/or durable IGUs. Companies should also be considering the content of the frame, and where it…

Keep up to code through a fire-rated, thermally efficient facade

Fire-rated systems are designed and tested to improve building safety. Thermal insulation in facade systems can increase both energy efficiency and fire safety at the same time.

Diverse challenges call for diverse perspectives

The U.S. and Canada have stepped up energy-efficiency goals to challenge the threat of climate change. Part of that innovation process should involve an increased focus on diversity.

Energy-efficient buildings are essential for a prosperous, decarbonized future

The urgency to create energy-efficient buildings is only increasing, complicated by supply chain issues that make the availability of building materials more difficult. Given the projected impacts of climate change, including to the economy, William Green thinks through ways to ensure the energy-…

Use Value Engineering to Maximize Function and Lower Costs

Our industry is faced with a dilemma: How do we help our clients work around the financial constraints, maintain the functional and aesthetic goals, and ensure that the building is completed on time? The answer is value engineering.

Little clip, big impact

Buildings’ energy usage was impacted significantly during the pandemic. Studies have shown that the energy consumption in commercial buildings decreased as many adjusted to the work-from-home approach. Building owners with fewer tenants and occupants may assume that energy use and costs also will…

Tested Performance

Reviewing the performance data and test reports for metal cladding attachment elements will help ensure commercial wall systems will achieve the desired results. To support code compliance and to reduce your risk, check what test reports are available and how they meet the project’s unique needs.

Condensation and Cladding Attachments

The more moisture that’s present in the air infiltrating a wall system by thermal bridging, the more condensation occurs. If moisture accumulates as result of the condensation, it can negatively affect other materials inside the wall cavity.

Want energy savings? Don’t forget the cladding attachments

Most of us in the glazing industry understand that to meet model energy codes’ increasingly stringent requirements and to achieve their intended energy savings, we need buildings with high-performance fenestration and façade systems. Focusing on the glass, we sometimes overlook the importance that…