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Max Perilstein

Max Perilstein

Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. Contact him at MaxP@SoleSourceConsultants.com.

Looking Back Before We Look Forward

As is tradition, on the second post of the new year, I make predictions for our industry right here on this blog. Some years are better than others, and each following year I review them and either take a victory lap or take my lumps. Obviously, for my 2020 predictions I should get a pass on all…

And so we begin!

Has there ever been a new year where there is an absolute unanimous agreement that it is great to move on to the next? I think obviously this is the one with all of us now looking forward with hope and positivity to 2021.

From the Fabricator: 2020 MVP

As this is the last post of 2020, hopefully we can put the unusual nature of this year behind us and see better things ahead. But first, as is tradition here, it’s time for the 2020 Glass Industry MVP race.

Get Ready for The Glass Age

Will 2022 be the year of Glass? I have mentioned this a few times, but there is an excellent international move afoot to make 2022 officially the year of glass and would begin the “The Glass Age” in our world. Obviously, I love it.

Rough Week

We start this week some tough news. A few days ago, word came that Cliff Monroe passed away. Cliff was a leading technical mind in our industry for many years, and held important roles at Arch Aluminum, Oldcastle BuildingEnvelope and eventually his own consulting company. Cliff was also a main…

Forecast Season Begins

The first of two major construction forecasts were released this previous week, and leading off was the annual Dodge Data & Analytics Conference. This forecast says the commercial sector for starts will finish down 23 percent this year and only gain back 5 percent of that in 2021.

The Battle Continues

It may have been forgotten, or at least minimized, in light of all else going on in our world, but our industry is still “battling” for the wall. There continues to be movements out there for less glass and it is one that the NGA and its dream team of leaders and advocates are fighting at every…

BOD, PR, and Q&A

I have written a few times on the book "Designing a World-Class Architecture Firm" by Patrick MacLeamy former CEO of HOK. I was lucky enough to get an email interview with Patrick and here is Part 1. You’ll see how his passion comes through here and the book was the same way.  

Better News

The latest Architectural Billings Index was released this week and it was an absolute stunner. The scoring was way beyond what I expected or what conventional wisdom was pointing to. After a few months being stuck at 40―remember a score of 50 is break-even―the index shot up to 47 this month.…

A Book, an Index, a Reminder, and More...

This whole Architectural Billings Index, as well as all of the forecasts, have been defying some conventional wisdom in when and where they are dropping. Obviously, I don’t want negative, but it is coming. Work on the books is dropping in real life, so eventually it’s going to play out here.